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Our History

In 1936, Fruit Fair was founded as a small farmstand, offering local produce grown by the owner. The supermarket has been integral to the history of Chicopee and its residents ever since. After the owner's passing, the family-owned business was sold to another owner who ran the business for almost 10 years.

The dedication of its owners and the loyalty exhibited by its customers allowed Fruit Fair to become a staple in Chicopee and the go-to for any local vendors interested in offering their produce and other products.

A few months before the COVID-19 pandmemic, Sam and Jared Newell purchased Fruit Fair and transformed a once decaying space into a revitalized center for locals to shop.

Fueled with determination and dedication, the Newells made it their mission to reimagine Fruit Fair and help tackle food insecurity in Chicopee, while promoting and engaging its beloved community.

Since its inception, Fruit Fair, the only remaining independent grocery store, has grown from a farmstand to a full-scale grocery store with many more offerings and products, in addition to local cuisine and a revamped shopping experience.

The dedication of its owners and the loyalty exhibited by its customers allowed Fruit Fair to become a staple in Chicopee and the go-to for any local vendors interested in offering their produce and other products.

Our Mission

Fruit Fair holds itself with a commitment to providing fresh, high quality foods to our community and aims to eliminate food insecurity in the area and surrounding underserved communities.

Through our commitment, the support from our governments, and, most importantly, the encouragement and support of our own communities, it has allowed Fruit Fair to continue to serve and prevent the area from becoming a food desert.

We aim to provide the easiest and most affordable access to fresh foods, while sourcing our products and produce locally. We pushed to offer support for government food programs, as well as ensuring our produce is freshly sourced from local farms and producers in the Western Massachusetts area to keep the economic flow local to the community that Fruit Fair is dedicated to serve.

In addition, combatting the effects of climate change on food supply has been another focus of Fruit Fair. To provide more food security, Fruit Fair is set to grow its own produce for consumers to enjoy using greenhouses.

Fruit Fair Has Been Featured

See what our communities are saying about us and how we are working towards a better future for Chicopee.